LITR TALK BACK BLOG April 26,2008

How To Use LIVE Internet Talk Radio To Promote Your Book Authors. What if I told you there was a way you could promote your books without paying plane fare, hotel fare, and exorbitant car rentals prices? Or, what if there was a place where you could sit in your pajamas, feet up on your desk, sipping your coffee, while you talk? Well, there is a way to place you front and center on the internet. LIVE Internet Talk Radio is a very valuable tool for promoting your books. Why? Because LITR has the ability to reach a global, worldwide audience. The shows are LIVE or can be pre-recorded and are archived both on www.voiceamerica.com and can be accessed through your website. * Estimated 19 million Americans and growing * Account for 42% of online spending * Are a very refined and targeted market * Are always a click away from your site * Use broadband 42% more than the average American, making them a rich media advertising target * 82% use broadband * 41% listen for 3 hours+ each listening session * 82% claim their online station satisfies expectations by 80% or more * Programming reaches a large at-work audience * Live listening is highest during work hours, when terrestrial radio listening is reduced * Professionals listen to VoiceAmerica while working in their office or cubicle So how does that translate for you as a writer? You can use LITR technology as one of the many tools available to get your name out among the reading public. People who have Internet access in other countries are able to hear about your book, gaining you international exposure and readers. This can help with word-of-mouth buzz, as well as media exposure. Most of all, many of these shows are picked up on search engines such as Google, Yahoo, MSN which is another way to drive traffic to your site and to promote your titles. So why be left behind in terms of making money on the Internet? What are the benefits of a LIVE Internet Radio Show for you as an author? 1. You get to discuss your book, as well as tell who you are as a human being. Many readers like to get inside of a writer's heads. 2. You can read excerpts from your book and answer call-ins or emails. 3. You get to give out your website address, and places your books can be purchased 4. You get to build a larger fan base through the archives and through search engines such as Google, Yahoo, MSN 5. You get to connect emotionally with your readers. 6. Your radio show is not limited to one geographical area such as in terrestrial radio. Why is Internet radio Cost-Effective? For a fee, you get exposure to a worldwide audience of avid readers. The conversion rate on a large number of listeners who get repeated exposure to your book can be astronomical in the long run. In terrestrial radio, the show generally has a limited amount of reach as to the area they will cover. It's generally a one-shot deal. In Internet radio, the sky is the limit. Moreover, in addition to interviewing other authors, and professionals in the literary arena, one can stay abreast of trends in the publishing industry. So where am I going with this line of reasoning? Bottom-line, who can better tell your story than you? Likewise, who can better sell your books than you? In order to compete on a global scale, writers must make use of LITR technology. Talk Back at you later! David http://www.linkedin.com/in/talkr