LITR TALK BACK BLOG March 29, 2008

Now that I have agreed to host a radio show with LITR, how do I use the show to market my business? John D. Colorado Springs, CO Your radio show will have three audio commercials that are aired to the potential1,300,000 listeners. once you have taken advantage of the weekly e-card progthere are numerous additional avenues you can use. John, here at LITR, we start out with the basic premise that works for anything that youthe internet today, including your radio show. It's called "Multiple Points of Presence". What this means is that people that use the internet today as well athat locate information are looking to find you in a variety of ways. The more ways you are listed on the internet the better. For example they will find you on your web site, your radio show site, your blog, your radio program listed on iTunes or other pod sites, your newsletter, ezine submissions, RSS feeds, joint venture/advertising/being listed on YouTube or Google or other video sites. Once you have established these "Multiple Points of Presence", the next question that come up for you is that of time. The answer to the question of time is "Re-Purposing". "Re-Purposing" your radio show, you can create transcripts and a CD series from the show for retail as well as cross promotions. You can also take those transcripts and rework them slightly for your blog aezine submissions. You can also create a teleseminar series, wherebpeople to a LIVE telephone session all based on the same material. At LITR the radio show itself is also your intellectual property to sell. Think about contacting smindependent radio stations for the purpose of reselling yourprogramming budgets but don't have production budgets. I know your show will be a success on many levels if you foyou have Stephan

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